For quite some time, I followed the work of Lawrence Lessig and he introduced me to the concept of the root striker. His organization for awhile, it was called The Root Strikers. And it came fromba Henry David Thoreau quote that thousands of people are striking at the branches, to things that are closest to them and most visible. But if you really want to solve the problem, you have to strike at the root.
Peter Morville on Seductive Information on The Informed Life podcast