“If you want readers to do something, tell them what it is.”

“vexing equations with missing variables and euphemistic names. There are numbers everywhere, and they mean nothing”

“all email responses regardless of recipient or subject will be five sentences or less.”

“Octopuses would also punch fish to keep the group moving. If the group is very still and everyone is around the octopus, it starts punching, but if the group is moving along the habitat, this means that they’re looking for prey, so the octopus is happy. It doesn’t punch anyone,” Sampaio said.”

- Octopuses seen hunting with fish and punching fish that don’t cooperate

Remakes and sequels are “… enterprises very purposefully stood up for the specific intent of reminding us how great those previous experiences were. “Remember this?” each movies asks. “Wasn’t it great? Here it is again.” It’s as if, instead of sending us on a new holiday abroad, they’re showing us a carousel of vacation slides from great trips we took many years ago. The only “new” thing here is the sale of another movie ticket.”

“A new YouGov study reveals exactly how positively and negatively the population perceives various descriptions to be.”